Printing & Graphic Design

How to Make the Most of Brochure

A high-quality brochure can tell your entire story about your business, from the products and services you offer to the staff and facilities you have. They can come in many sizes and be used as handouts, presentations, and more. They are usually folded for shipping and are often available in multiple languages. Here are a few tips to make the most of your brochure printing project. You can also customize the look and feel of your print pieces by choosing different paper stocks, colors, and finishing methods.

When planning your brochure design, be sure to keep it simple and to the point. Avoid making it too complicated by using too many fonts, colors, and images, which can overpower your reader. Instead, use images and illustrations to create an eye-catching, informative piece of marketing collateral. You can also include a return card that can be easily tracked. Ultimately, a brochure can help you sell your products and services. You can get your brochure printed for a fraction of the price of a traditional advertisement.

Don’t overdo it! When you want to create a brochure that stands out from the crowd, it’s important to consider the size and shape of your brochure. It can be a large document, so you want to make sure it’s the right size for the material you’re using. Choose a paper type that will stand out and enhance your graphics. You can also include forms or images. This will help your clients to navigate the information in a more user-friendly manner.

When choosing the type of printing that suits your needs, consider the distribution channel. A brochure that’s distributed locally or online will draw the most attention. If you plan to distribute your brochure to local businesses, consider distributing your materials to the local community, which will give you the best exposure. A good quality printer will have a range of options. If you’re on a budget, try using a cheaper service. A high-quality printing company will be happy to assist you with your design.

The quality of your printed materials should be high. Brochures are usually printed on heavy paper. For example, they can be printed on cardstock or 80 lb text paper. If you want a glossy finish, choose 100 lb text paper. You can also use matte paper. Ensure that you’re choosing a quality printing company with excellent customer service. If you’re looking for a brochure with a high-quality finish, it will make a big impact on the recipient’s decision.

Choose the right paper stock. Depending on your industry, you can choose between paper with a fold or one without. Cardstock provides durability while paper with a folding feature is more resistant to opening. If you’re printing your brochures for distribution, you’ll want to choose the most durable paper possible. You can choose between glossy and matte finishes and even ask your printer to laminate them for a smooth finish. If you want a glossy finish, then select 100 lb text or cardstock.